Helping hospitality & leisure brands get more bookings in the year ahead
The hospitality and leisure industry is more competitive than ever. With countless options available to customers, standing out online from your competitors is crucial.
Whether you are a restaurant, theatre, hotel, theme park, gym or event venue, your challenge is to firstly bring the right customers to your website and then ultimately drive those people through your doors. So how are successful brands doing that?
On Friday 17th January we hosted a jam-packed hour full of expert advice and insights from our specialists. Now you can watch it in full on demand.
Learn how to optimise your online presence, leverage data analytics, and implement innovative marketing tactics to attract more guests and increase revenue.
We'll share actionable insights and real-world examples across organic search, paid search, and local media to help you navigate the competitive landscape and thrive in the year ahead.
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Watch on Demand:
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Agenda
Power Up Your Bookings With Paid Search – Lily Stannard
Head of PPC, Lily Stannard, will be sharing her expertise on paid search strategies that have proven successful in driving more bookings for hospitality and leisure businesses. She will delve into the specific tactics she employs to maximise ROI and share how she leverages data analytics to track campaign performance and make data-driven decisions to improve results.
Lily has worked in performance marketing for over 10 years, with previous experience in retail. She is Google Ads Search and Meta Ads certified.
Effective SEO Strategies for Hospitality & Leisure Brands - Dave Colgate
Head of SEO, Dave Colgate, will be delving into SEO best practice to help you stand out in a sea of competitors. He'll look at both on-site and off-site strategies to ensure searchers turn into website visits and bookings.
Dave has spent nearly 14 years working in SEO and advises both challenger brands and complex, multi-site brands on how to improve their SEO.
Harnessing Location-Based Data And Media - John Knapman
Head of Media, John Knapman, shares the power of location-based media when combined with your own customer data, with examples from Tim Hortons and Hoburne Holidays.
John has over 20 years' marketing experience, 15 of which are in retail. His passion is using customer data to help drive performance. He takes a strategic view based on empirical evidence to help brands decide where to invest next.
About us
We are two of the 10 evidence-driven agencies in the Sideshow Group. Collectively, we are a global team of 800 expert practitioners spanning the full digital customer experience. If you work with one of us, you have access to all of us!
more2
more2 are a group of over 100 customer scientists helping consumer brands and retailers create more loyal customers and more profitable companies.
We're a vertically integrated full service agency offering customer strategy, data and insights, integrated media including ATL and OOH, creative, paid search and paid social, SEO, CRM and more.
Vertical Leap
Vertical Leap is a search marketing agency that uses evidence-driven solutions to help brands increase online visibility, generate leads and grow sales.
We deliver campaigns at scale using a combination of specialist expertise and intelligent automation to drive results.
Our services include SEO, PPC, CRO, Design & Build, Content and Digital Strategy